Video Essay Series
Blog
Our Mission
Our mission is to help small to medium businesses and individuals understand the importance of pricing and digital maturity to empower entrepreneurial progress in Kazakhstan and beyond.
Our Vision
Qara Initiative is a youth-led project dedicated to empowering SMEs and individuals by promoting effective pricing strategies and digital transformation. We want to support small and medium-sized businesses in Kazakhstan that operate within digital marketplaces by providing tailored, automated pricing models designed to drive growth and competitiveness.
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In addition to our pricing solutions, we host events and maintain a regularly updated blog, offering valuable insights into pricing strategies and the benefits of digitalization. Our goal is to expand knowledge and foster a community that embraces innovative practices for business success in today’s digital landscape.
1
Produced and published a peer-reviewed research paper and dynamic pricing model
2
Partnered with 3 businesses through Qara Pilot Programme
3
Became finalist on Jastar Forum Project Competition in STEM Innovations category
4
Supported financial literacy campaigns for underrepresented groups
How it Works
The Problem
Due to low level of digital maturity, Kazakhstani SMEs miss out on many atomisation opportunities, specifically in pricing. Dynamic pricing is essential for SMEs operating on dynamic platforms and industries, such as digital marketplaces.
70%
Profit Maximisation
Low
Digital Maturity in Kazakhstan today
Novel
Approach and tailored pricing model
Powered By
QARA Framework
Quality
We ensure accurate and precise data-driven pricing models
Action
We organise educational events to explore the importance of pricing strategies on SME growth
Research
We have an innovative approach for pricing automisation through studying its effects on SME growth
Adapt
We tailor pricing strategies for local markets and economies
Meet the Founder
Safiyakhon Zulfikarova
Safiyakhon Zulfikarova founded Qara Initiative to expand access to quantitative finance for underfunded businesses and young people. With experience in banking and published research in data-driven finance, she’s committed to bridging the gap between talent and opportunity.
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